• Power Your Pursuit™

Our Story

The Rugged Wire

Rugged Meats

KuntzlemansWe are a husband and wife team that also happens to be a fireman/nurse duo. We have both always been heavily involved in athletics, health, fitness and outdoors adventures. Being in professions that are anything but predictable, but at the same time require a high level of performance, showed us the need for a top quality, on the go snack option that would provide the fuel to sustain the necessary high level of performance. But most snacks don’t fit that bill. So, we decided to take action and Rugged Meats was born!

Rugged Meats was founded on the belief that we don’t have to compromise the quality of our nutrition when we’re on the go.

Our passion for our whole family is active, outdoor living powered by healthy eating.  Active bodies need high quality, durable nutrition to fuel them and Rugged Meats meets that need perfectly!

Rugged Meats is there to Power Your Pursuit and provide superior nutrition, anywhere, anytime, no matter what life throws at you. Whether you are a busy mom, a student, a hard training athlete, a hunter, hiker or other outdoors enthusiast, a police officer, a firefighter, or military, with Rugged Meats snacks you can grab something wholesome and convenient, even when you are on-the-go. Pursue what you love and power your pursuit with a Rugged Meats snack.